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WHY IT WORKS

Create value for
everyone at the table.

  1. A different kind of sales event

    The conversation is the sales strategy.

    Senior leaders do not need another pitch. They need access to useful thinking, candid perspectives, and peers wrestling with similar questions.

    Senior leaders do not need another pitch. They need access to useful thinking, candid perspectives, and peers wrestling with similar questions.

  2. Built around your business

    Start with a question worth gathering around.

    We work with you to find the intersection between what matters to your guests and what your organization brings to the table. (Figuratively and literally.) From there, we choose a timely topic and shape a guided conversation that creates space for your expertise without making your offerings the only thing in the room.

    The result is an event that advances your commercial goals by creating genuine value for the people you want to reach.

     

  3. Firsthand market intelligence

    Give leaders a reason to speak candidly.

    A thoughtful host, a relevant topic, and the right group of peers create a different kind of conversation. Guests move beyond polished talking points to share what they are seeing, what they are struggling with, and where they believe their businesses are headed.

    You leave with a richer understanding of your market — and firsthand insight into what matters to the specific customers and prospects in the room. Your guests leave with useful ideas, new connections, and a clearer sense of how your organization might help.

The 411

How these events work.

  • 01

    Before Your Event

    Kerry and her team will work with you to understand your offerings and messaging, as well as the purpose and scope of your event. Together, we’ll select relevant topics for the event’s guided conversation and co-create an agenda that will best engage your guests.

  • 02

    Networking

    Our in-person events typically kick off with cocktails and networking among your employees, guests, and Kerry. This informal setting provides an opportunity for you to connect with your guests — and for them to meet and share stories with their peers at other organizations.

  • 03

    Guided Conversation

    Kerry will serve as the emcee for a lively discussion while she shares her subject matter expertise, ideas, and latest research — deepening the conversation and adding value for your guests. Of course, you’ll also have the opportunity to share key messages about your company, team, and offerings with the group.

  • 04

    End on a
    High Note

    Keep your messaging top of mind by sending your guests home with thank you gifts including signed and personalized copies of Kerry’s book, Outside In: The Power of Putting Customers at the Center of your Business.

book image252
This eye-opener gives you a comprehensive, need-to-know look at how smart companies achieve sustainable success in dealing with customers. The GPS-like guidance provided here is invaluable.
Steve Forbes, chairman, Forbes Media

Outside In reveals how customer-centric companies achieve growth by focusing on customer needs. It’s a practical guide to enhancing experiences for better business results.

Read the first two chapters

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CONTACT US

Lets Get Planning

Tell us what you’re working on — and we’ll tell you how we can help.

We’re great at:

  • Solving stubborn business challenges that stand between you and revenue growth.
  • Building your team’s capabilities with training and workshops that change how they work.
  • Inspiring your audience with ideas they’ll still be talking about after the coffee wears off.
  • And so much more