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WHY IT WORKS

Create value for
everyone at the table.

  1. A different kind of sales event

    The conversation is the sales strategy.

    Senior leaders do not need another pitch. They need access to useful thinking, candid perspectives, and peers wrestling with similar questions.

    Senior leaders do not need another pitch. They need access to useful thinking, candid perspectives, and peers wrestling with similar questions.

  2. Built around your business

    Start with a question worth gathering around.

    We work with you to find the intersection between what matters to your guests and what your organization brings to the table. (Figuratively and literally.) From there, we choose a timely topic and shape a guided conversation that creates space for your expertise without making your offerings the only thing in the room.

    The result is an event that advances your commercial goals by creating genuine value for the people you want to reach.

     

  3. Firsthand market intelligence

    Give leaders a reason to speak candidly.

    A thoughtful host, a relevant topic, and the right group of peers create a different kind of conversation. Guests move beyond polished talking points to share what they are seeing, what they are struggling with, and where they believe their businesses are headed.

    You leave with a richer understanding of your market — and firsthand insight into what matters to the specific customers and prospects in the room. Your guests leave with useful ideas, new connections, and a clearer sense of how your organization might help.

WHAT TO EXPECT

Thoughtfully shaped from invitation to follow-up

  • 01

    Before Your Event

    We learn what you want the evening to accomplish, who’s coming, and what they’re likely to care about most. Then we choose conversation topics that fit your objectives and craft an agenda that gives the evening a natural flow.

  • 02

    Networking

    Our in-person events begin with drinks and time to mingle. Your team gets to connect personally with customers and prospects — and your guests get to chat with peers facing similar business challenges.

  • 03

    Guided Conversation

    We know when to ask another question, when to pull on an interesting thread, and when to get out of the way. We weave your organization’s point of view into the conversation where it adds genuine value.

  • 04

    End on a
    High Note

    We can help you extend the conversation with a thoughtful follow-up. Signed copies of our founder and CEO’s book, Outside In, give guests a useful resource and another reason to remember the evening.

book image252
This eye-opener gives you a comprehensive, need-to-know look at how smart companies achieve sustainable success in dealing with customers. The GPS-like guidance provided here is invaluable.
Steve Forbes, chairman, Forbes Media

Outside In reveals how customer-centric companies achieve growth by focusing on customer needs. It’s a practical guide to enhancing experiences for better business results.

Read the first two chapters

AVAILABLE AT

CONTACT US

Lets Get Planning

Tell us what you’re working on — and we’ll tell you how we can help.

We’re great at:

  • Solving stubborn business challenges that stand between you and revenue growth.
  • Building your team’s capabilities with training and workshops that change how they work.
  • Inspiring your audience with ideas they’ll still be talking about after the coffee wears off.
  • And so much more